To protect what matters most.


gibson-core-valuesCore Values

Create A Great Experience

Do The Right Thing

Foster Collaboration

Pursue Growth

Own Your Future


At Gibson, we are advisors and consultants, not just insurance brokers. What’s the difference? Insurance is a component of risk management, not the only solution to risk. We provide counsel and advice on complex business and people issues that go far beyond the scope of an insurance policy. This approach provides value and sophisticated protection.

Our technical development and strategic deployment of comprehensive solutions for local, national, and international corporations is unrivalled. We are dedicated to protecting what matters most. We provide tools, resources, and services with excellence and unsurpassed ethics.

Gibson Protection System

Using a highly sophisticated risk management process we developed called the Gibson Protection System (GPS), we guide you through four key steps: Assess, Plan, Implement, and Engage to build a program that impacts your operational, strategic, and financial objectives.

Strength Against Risk

GPS brings you to an uncompromisingly secure destination. In a revolutionary way, GPS navigates you through the harsh roadblocks of risk with a level of certainty. It’s this type of precision in everything we do that delivers Strength Against Risk®.

Company Profile

  • Client, employee, and community driven since 1933
  • Offices in South Bend, Plymouth, Indianapolis, Fort Wayne, Elkhart, and Kalamazoo
  • Employee owned – 100% independent with no outside ownership